Client – Ukrainian online fantasy literature by author Marina Orekhova
Мета: Attract readers to a site with modern Ukrainian fantasy stories using advertising in Meta, promoting the new author for 2022, Marina Orekhova.
🎯 Target:
- Drive traffic to the reading platform booknet.com.
- To interest Ukrainian-speaking users who love fantasy books
- Test two formats: Link Clicks (clicks on the link) and ThruPlay (video views)
📊 Overview of campaign results:
🔍 Insights:
✅ What worked:
- High CTR in click-through campaigns (up to 10.94%) confirms strong interest in fantasy content
- Emotional and intriguing “hooks” like “peace”, “love”, “magical world” improved engagement
- Very low cost per click — only 0.25–0.32 ₴ (approximately $0.006–$0.008)
- Video advertising reached a wide audience with a super low cost per view (from 0.02 ₴)
📈 Final result:
- A lot of impressions were achieved among Ukrainian readers, who became true fans of the new author.
- Thousands of website traffic generated with minimal budget
- A base of engaged users has been formed for future remarketing or development of the author’s community
Author’s page Romantic fantasy. The magical worlds of Marina