Client – Commercial traveling circus – “Columbine”.
Objective – To attract audiences to circus performances.
Implemented solutions:
Conducted a competitor analysis.
Established partnerships with influencers in the target geolocation.
Organized gift ticket giveaways with specific participation rules, promoted through targeted advertising.
Results:
47 successful advertising campaigns conducted across various cities in Ukraine.
Total ad spend: 23,769 UAH
Ads reached: 566,135 users
Average cost per campaign result: 0.09 UAH (9 kopecks)
100 circus performances held
Ticket price: from 100 to 250 UAH
Circus hall capacity: 400 seats, with an average occupancy of 320 viewers per show (80%)