YouTube as a great tool for video advertising

☝Did you know that YouTube is an excellent tool for online video advertising?

☑ YouTube has over 1 billion regular visitors, a record no other video platform has surpassed.
☑ When set up correctly, YouTube ads deliver results that can outperform almost any other advertising channel.
☑ People who see YouTube ads are 1.3 times more likely to make a purchase compared to those who see search ads.

There are several types of advertising on YouTube — and they don’t necessarily have to be in video format 👇

✔ In-stream ads — the ads you see at the beginning or during a video; after 5 seconds, if you’re not interested, you can click “Skip Ad.”
✔ Banner ads — appear in the upper-right corner above the recommended video or pop up during playback (usually around the 15-second mark).
✔ Search ads — appear in search results when you type a keyword into YouTube’s search bar.

Here are the key advantages of YouTube advertising worth considering:

✨ Social proof
👉 Most major brands already use YouTube actively for promotion — this is where audiences spend the most time.

✨ Flexible budgeting
👉 You can start advertising even with a small budget, test different formats, and scale only the campaigns that perform best.

✨ Analytics and measurability
👉 All performance metrics (views, clicks, traffic, conversions) are tracked in real time, allowing for quick campaign optimization.

✨ Mobile audience
👉 Most users watch YouTube on their phones, so your ad “follows” them everywhere they go.

🔥 You can target YouTube ads precisely to the audience you need — by keywords, location, age, gender, interests, and more.

💬 P.S. In our next posts, we’ll tell you more about YouTube advertising — its formats, features, and cost.