What does Facebook know about you?

While scrolling through your feed, you’ve probably wondered how Facebook knows exactly why a particular ad is interesting to you.

👨‍🎨 Facebook can build a very detailed profile of you as a consumer based on your activity — not only on its platform but also beyond it.

Facebook uses around 100 parameters per user to target ads👇

☑ age, gender, location;
☑ your income level and property ownership;
☑ relationship status and whether you live with your family;
☑ whether you have children and their age;
☑ whether you’re employed and your profession;
☑ credit information;
☑ your purchasing interests and more;
☑ your engagement with certain posts;
☑ your operating system and email client — and much more.

Obviously, Facebook collects this personal data not only from your profile but also by reading special “cookies” from other websites you visit.

☝ All this data is gathered and analyzed by Facebook’s artificial intelligence, and when ads are properly set up, they are shown to users whose interests and capabilities match the promoted product.