Targeted advertising on Facebook and Instagram
❓What is targeted advertising on Facebook and Instagram?❓
This type of online advertising is based on data collected from social networks. And social media platforms (especially Facebook and Instagram) know a lot about us — our names, where we live, what books and movies we like, whether we have a family, where we work, and much more.
🎯Targeted advertising allows you to set up ad delivery based on criteria gathered by the social network. This makes it possible to define your target audience — who will see your ads, where they are located, what they’re interested in, where they work, and so on. As a result, these specific users will see your ads in their Facebook or Instagram feeds.
📲You’ve probably seen such ads in your news feed or stories on Facebook and Instagram.
They look just like regular posts with an attached photo or video, marked as “Sponsored”, and include a call-to-action button (such as Learn More, Shop Now, Like, Message, etc.). When users click the button, they are redirected to the advertiser’s landing page — a website, landing page, or profile.
⚙You can launch and configure targeted ads automatically from your business page on Facebook or Instagram by clicking “Boost Post”, or through Facebook Ads Manager.
Ads Manager is a powerful tool from Facebook that allows you to create ad campaigns, make adjustments, and accurately track their performance.
☝Targeted advertising on Facebook and Instagram can help you:
✔ Generate leads (collect contact details of potential customers)
✔ Attract followers to your business pages
✔ Increase traffic to your website, profile, or landing page
✔ Boost reach (the number of people who see your posts)
✔ Improve brand or product awareness
✔ Drive users to a specific location or event outside social media
✔ Start a dialogue with potential customers
✔ Establish other types of communication with your social media audience
💬 P.S. Stay tuned — we’ll share more useful information about targeted advertising in our upcoming posts!