Search advertising on Google

❓Do you know what Google Search Advertising is?❓

This type of online advertising appears to users in response to their search queries for a product or service in the Google search engine.

The ads are created in a special online platform called Google Ads (formerly AdWords) based on keywords.

☝Advertising listings look almost identical to regular search results, except for one small detail — the tiny green word “Ad”.

Each ad is ranked using a special algorithm that determines where it will appear among the search results.

👨‍⚖ Google Ads is essentially an auction, but the winner isn’t just the one who pays the most. Google also takes into account a Quality Score, which measures how relevant your ad is to the search query and how likely users are to click on it.

Ads with both higher bids (cost per click) and high Quality Scores are considered leaders and occupy top positions in search results.

⚖ Advantages of Google Search Advertising:

☑ Ability to show ads to an audience that is already ready to buy.
☑ Ability to target ads by specific location.
☑ You pay only when someone clicks on your ad.
☑ With the Google Ads dashboard, you can track and analyze many performance metrics for your campaigns.

🔥Google Ads Search Advertising is one of the most powerful and effective forms of online marketing. Its main advantage is that it brings “warm” potential customers to your business — people who are already looking for the product or service you offer.

Only those visitors who are already searching for what you provide will see your ad.

💲This type of advertising is among the most expensive, but it’s worth every penny, as it delivers a steady flow of potential clients to your website.