“Retargeting” and “Remarketing”

❓What do the terms “Retargeting” and “Remarketing” mean, and what is the difference between them?❓

Retargeting and remarketing are Internet marketing tools for showing advertisements, banners or videos to people who have already visited your landing page (site, landing page, business page in social networks).

➡ Retargeting and remarketing are digital marketing tools used to display ads, banners, or videos to people who have already visited your landing page (website, landing page, or business page on social media).

➡ Remarketing and retargeting are often used as synonyms. The difference is that the first term is mainly used in Google Ads, while the second is used in Facebook (Instagram) targeted ads and Yandex.Direct.

➡ Retargeting and remarketing are highly effective and relatively inexpensive types of advertising that we always use when setting up ad campaigns for our clients.

☝ The cost of retargeting and remarketing is only about 10% of the total advertising budget.

P.S. We’ll definitely share more details about remarketing and retargeting in our upcoming posts.