Offer

❓What is an OFFER?❓

Beginner entrepreneurs and advertisers often ask this question. The concept is quite simple to explain:

☑ First — trade, meaning “commerce”
☑ Second — offer, meaning “proposal”

Together, this forms the phrase “trade offer,” commonly shortened to offer (or offerta).

🔹An OFFER is a unique selling proposition (USP) that highlights the benefits and distinctive (unique) value of a product or service for the customer.

☝An effective offer must always provide value to the client and solve their problem — in marketing terms, address their “pain point.”

📲 In essence, the offer itself is represented by the product or service landing page — a website, a sales page, or a specially designed social media post.

🔥In advertising campaigns, an offer is not a direct sale — it’s an attractive proposal that motivates the customer to buy.
In other words, you’re not just selling — you’re offering a clear benefit from the purchase.

📌 In marketing, several types of offers are commonly used:

✔ Product offer — a proposal that clearly shows the potential buyer what they will get by purchasing the product. It often focuses on saving money or other tangible benefits.

✔ Service offer — demonstrates the advantages of having a task performed by a professional, thereby increasing the perceived value of the service. Be cautious with discounts so as not to reduce profit — it’s better to emphasize expertise and usefulness.

✔ Recruiting (job) offer — a commercial proposal aimed at attracting specialists to a company. Creating this type of offer requires a deep understanding of the target audience.

📢 More information about OFFERS and the principles we follow when creating unique selling propositions — coming in the next posts!