Interesting facts about Instagram
☝Today, it seems that only babies and a few Amazonian tribes haven’t heard about Instagram. It’s an app for quick photo editing and sharing.
👨💻We owe the creation of Instagram to American student Kevin Systrom and his loyal partner Mike Krieger.
💥The duo created the first version of Instagram and uploaded it to the App Store (initially, it was available only for Apple users) on the night of October 6, 2010 — a date that should be written in golden letters in Instagram’s history.
📱In April 2012, the Android version was launched — and within just one day, users downloaded it over 1 million times.
💲On April 9, 2012, Instagram was acquired for $1 billion — $300 million in cash and the rest in Facebook shares.
Over the years, Instagram has become popular not only among everyday users but also among entrepreneurs, companies, and brands eager to reach their audience — and for good reason👇
☑ 1 billion users log into Instagram every month.
☑ 500 million people use Stories daily.
☑ 200 million people visit at least one business page on Instagram every day.
☑ In 2020, users spent an average of 28 minutes per day on Instagram.
☑ The potential advertising reach of Instagram is 849.3 million people.
☑ 200 million users view at least one business profile daily.
☑ 11% of users buy products directly through the platform.
☑ 81% of users research products on Instagram before making a purchase.
☑ 130 million users click on shopping posts every month.
☑ Advertising on Instagram is 8.3 times more effective than in-game ads and 5.4 times more effective than desktop ads.
☑ 96% of marketers running ads in Stories plan to continue doing so in the next six months.
✨ Additional facts about Instagram:
📊 In 2023, Instagram became the fourth most popular social network in the world after Facebook, YouTube, and WhatsApp.
🎥 The rise of Reels made Instagram a direct competitor to TikTok. Today, Reels is one of the platform’s most popular content formats, watched by hundreds of millions of users daily.
🌍 Instagram is available in more than 190 countries and supports over 30 languages.
🛍 The platform actively develops e-commerce: business accounts can now create shops directly within Instagram, allowing users to buy products without leaving the app.
🤳 Over 95 million photos and videos are uploaded to Instagram every day.
📈 Instagram’s algorithms consider more than 500 factors to show each user the most relevant content.
👥 The most popular personal accounts belong to celebrities from sports, music, and entertainment. The leading page, however, is Instagram’s own official account — with over 650 million followers.
P.S. Although Instagram’s growth has slowed and engagement rates have slightly dropped, the platform remains one of the most powerful online marketing channels. Wishing you all success 👋