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Category: Google

Search advertising on Google

Search advertising on Google

❓Do you know what Google Search Advertising is?❓ This type of online advertising appears to users in response to their search queries for a product or service in the Google search engine. The ads are created in a special online platform called Google Ads (formerly AdWords) based on keywords. ☝Advertising listings look almost identical to…
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What is the Google Display Network?

What is Google’s contextual media framework?

Google Ads has two advertising networks: the Search Network and the Display Network. We’ve already talked about the Search Network in previous posts. The Google Display Network (GDN) allows advertisers to reach potential customers while they browse their favorite websites or watch videos on YouTube, check their email in Gmail, or use mobile sites and…
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