Nationwide quarantine, self-isolation, and a mass shift to remote work were something entirely new — not only for Ukraine but for the world in general. ☝ As a result, the likelihood of users engaging with online ads increased dramatically. While the quarantine will eventually end, now is the perfect time to make your product known…
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🎯 The term “target” comes from the English word target — meaning goal or aim. In digital marketing, targeting is a powerful advertising tool used to find the right audience for a specific social media page among hundreds or thousands of user accounts. Targeting is essential for promoting products and services effectively — it ensures…
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👆 Online advertising is one of the most important and in-demand forms of marketing today.If your business isn’t visible online, you’re likely missing out on a significant portion of potential revenue. ✍ According to eMarketer, global digital ad spending exceeded $375 billion by 2021, compared to just $190 billion in 2016. 🚀 To stay ahead…
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🔥 Advertising is the most effective way to deliver information to potential customers, carefully crafted by marketers in advance. 🎯 The main goal of advertising is to increase revenue by boosting demand for the provided services or products. 👇 Many people think advertising is just “noise,” but in reality, it serves several important functions: ✔…
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In advertising, verbal (text-based) information plays a key role. Text is always paired with an image or video: photos come with captions, while videos have voiceovers or subtitles. However, different formats serve different purposes 👇 ☝ Contextual AdvertisingIn this format, text is everything. Keywords are the foundation for displaying ads in search engines. Precision and…
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In the era of digital technology, a website has become an essential tool for any business.If you’re still hesitating about whether to create a website for your company, here are several key reasons why it’s absolutely necessary. 👇A WEBSITE IS👇 ✔ Your online office or store – A website is beneficial both for you and…
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❓What is an OFFER?❓ Beginner entrepreneurs and advertisers often ask this question. The concept is quite simple to explain: ☑ First — trade, meaning “commerce”☑ Second — offer, meaning “proposal” Together, this forms the phrase “trade offer,” commonly shortened to offer (or offerta). 🔹An OFFER is a unique selling proposition (USP) that highlights the benefits…
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❓Do you know what Google Search Advertising is?❓ This type of online advertising appears to users in response to their search queries for a product or service in the Google search engine. The ads are created in a special online platform called Google Ads (formerly AdWords) based on keywords. ☝Advertising listings look almost identical to…
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☝A brief is a short form of agreement between parties planning to cooperate, which outlines the key parameters of the future project. 📝A brief is essentially a “roadmap” for collaboration between the client and the agency. 🔎A brief must include an assessment of the client’s current situation and the goals to be achieved after the work…
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