Client – Kyiv State Circus “Vohnyk”.
Objective – To attract audiences to the circus performances.
Implemented solutions:
Conducted competitor analysis.
Created and filled out Facebook and Instagram pages.
Established collaborations with local influencers in the target geolocation.
Organized ticket giveaways with specific conditions, supported by targeted advertising.
Results:
71 successful ad campaigns launched across various cities in Ukraine.
Advertising spend: 35,463 UAH.
Ads reached: 1,170,491 users.
Average cost per result: 0.10 UAH (10 kopecks).
210 circus performances held.
Ticket price ranged from 100 to 300 UAH.
Circus hall capacity: 440 seats, with an average attendance of 375 viewers per performance (85% occupancy).