Brief

☝A brief is a short form of agreement between parties planning to cooperate, which outlines the key parameters of the future project.

📝A brief is essentially a “roadmap” for collaboration between the client and the agency.

🔎A brief must include an assessment of the client’s current situation and the goals to be achieved after the work is completed.

📲Before starting a project, the client is asked to fill out a questionnaire or answer a few questions — either in person or by phone — since they know their project or company best.

❗It is the client who can most accurately define the task, relying on their deep understanding of the brand and the research of their product or service market.

👇**A good brief includes the following points:**👇

☑ Concept — what is the idea and value of the product or service?
☑ Client — who is the product created for and what do these people do?
☑ Goal — brand awareness, engagement, or product sales?
☑ Deadline — what is the project timeline?
☑ Audience — who, how, and where should the product or service be sold to?
☑ Technical specifications — how does the client envision the website, business pages on social media, etc.?
☑ Channels — how and where should the product be presented to potential customers?
☑ Contact information — who is the responsible person on the client’s side?
☑ Payment — what is the budget for the business project?

💬 P.S. Contact our agency, and we’ll send you a brief questionnaire developed by our specialists. It includes a list of questions that must be answered as precisely as possible — this is a key condition for effective and productive cooperation.