Branding and naming

☝ “Naming” or “Brand Naming”  – the process of developing a brand name or product name.

In marketing terminology, naming is defined as a crucial part of a company’s overall marketing strategy.

A professionally developed product name should “comply with the law,” function effectively, and meet the business’s needs👇

☑ reflect the brand’s positioning
☑ attract consumers’ attention
☑ be easy to remember and pleasant-sounding
☑ avoid negative associations or incorrect translations in other languages

☝ A brand name cannot be arbitrary. It is created by professionals through a lengthy process, during which hundreds of options are filtered out before finding the one that perfectly fits the product.

👇 Criteria and functions of effective naming 👇

✔ Professional naming addresses the product’s strategic marketing goals — correctly positioning the brand in the minds of potential customers.
✔ Professional naming must make the product stand out among competitors — it should be unique.
✔ The product name should be protected as a trademark.
✔ The brand name must evoke only positive associations with the product and its quality — this rule applies both in the brand’s native language and in all foreign languages where the brand may exist.
✔ Naming should sell! A vivid, creative, or unexpected brand name always sticks in consumers’ minds and sells effectively — especially when it highlights the product’s key advantages and aligns with its overall brand strategy.

P.S. “What you name your yacht determines how it sails” — remember this great saying. Wishing you success! 👋