❓What is targeted advertising on Facebook and Instagram?❓ This type of online advertising is based on data collected from social networks. And social media platforms (especially Facebook and Instagram) know a lot about us — our names, where we live, what books and movies we like, whether we have a family, where we work, and…
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☝Did you know that YouTube is an excellent tool for online video advertising? ☑ YouTube has over 1 billion regular visitors, a record no other video platform has surpassed.☑ When set up correctly, YouTube ads deliver results that can outperform almost any other advertising channel.☑ People who see YouTube ads are 1.3 times more likely…
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☝A brief is a short form of agreement between parties planning to cooperate, which outlines the key parameters of the future project. 📝A brief is essentially a “roadmap” for collaboration between the client and the agency. 🔎A brief must include an assessment of the client’s current situation and the goals to be achieved after the work…
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The first step in our collaboration is, of course, filling out a brief questionnaire.You can complete it yourself (we’ll send you a PDF file) or with our assistance — we can discuss it in any format that’s convenient for you (phone, email, messengers, Direct, etc.). 👇 After we agree on all the details, we will:…
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Google Ads has two advertising networks: the Search Network and the Display Network. We’ve already talked about the Search Network in previous posts. The Google Display Network (GDN) allows advertisers to reach potential customers while they browse their favorite websites or watch videos on YouTube, check their email in Gmail, or use mobile sites and…
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❓What do the terms “Retargeting” and “Remarketing” mean, and what is the difference between them?❓ ➡ Retargeting and remarketing are digital marketing tools used to display ads, banners, or videos to people who have already visited your landing page (website, landing page, or business page on social media). ➡ Remarketing and retargeting are often used…
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Your advertising will work if👇 💭 It reflects reality. ✍ It’s well-written and creatively designed. 🎯 It reaches the target audience. 📣 It clearly communicates the benefits of purchasing your product. 💰 The price is competitive and matches the product quality. 💕 You have effective communication between customer ↔ seller. ✨ It uses a strong…
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☝ “Naming” or “Brand Naming” – the process of developing a brand name or product name. In marketing terminology, naming is defined as a crucial part of a company’s overall marketing strategy. A professionally developed product name should “comply with the law,” function effectively, and meet the business’s needs👇 ☑ reflect the brand’s positioning☑ attract…
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☝Today, it seems that only babies and a few Amazonian tribes haven’t heard about Instagram. It’s an app for quick photo editing and sharing. 👨💻We owe the creation of Instagram to American student Kevin Systrom and his loyal partner Mike Krieger. 💥The duo created the first version of Instagram and uploaded it to the App…
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While scrolling through your feed, you’ve probably wondered how Facebook knows exactly why a particular ad is interesting to you. 👨🎨 Facebook can build a very detailed profile of you as a consumer based on your activity — not only on its platform but also beyond it. Facebook uses around 100 parameters per user to…
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