Advertising during quarantine

Nationwide quarantine, self-isolation, and a mass shift to remote work were something entirely new — not only for Ukraine but for the world in general.

☝ As a result, the likelihood of users engaging with online ads increased dramatically.

While the quarantine will eventually end, now is the perfect time to make your product known to a broader audience of potential customers and move your business online.

👇 A few tips from our agency 👇

✔ Establish your brand’s presence on social media
Create business pages on Facebook and Instagram, launch a targeted ad campaign, and start getting your first clients from social networks — all within just 3–7 days.

✔ Create a landing page
A single-page website is a powerful tool for all types of online advertising.
You can launch a basic version in a few days (with ongoing improvements), but for a high-quality result, plan for 2–3 weeks of work.

💡 Marketers’ Tips for Customer Communication:

🔹 Avoid direct references to COVID-19 in your messaging. Help your audience stay calm. A touch of light humor is welcome.

🔹 Emphasize safety in your ads:
“Shop safely” | “Contactless delivery”

🔹 To retain existing customers, offer free delivery — it’s no longer a bonus, it’s an expectation. Many large companies have already adopted it.

🔹 Ensure product availability — this is critical for customer trust.
If you can’t guarantee next-day delivery, don’t promise it.

🔹 Promote flexible payment options, such as installment plans, and highlight the most attractive terms in your ads.

🔹 Show care for your customers:
Include a free mask or hand sanitizer with each order and make sure to mention it in your creatives.