🎪 Case Study: Advertising Campaign for the Ukrainian Circus “DOVHAY CIRCUS”
Client: Ukrainian circus “Dovhay Circus”
Role: Full-cycle targeted advertising — strategy, launch, creatives, optimization
Period: May 2023 — June 2024
📌 Project Objective
To run an effective digital campaign aimed at attracting the maximum number of spectators to live circus performances on specific dates across cities in Western and Central Ukraine.
🗓 Goal:
Maximize attendance at each circus performance in a given city, on a specified date and time.
Ticket sales were conducted through on-site circus ticket booths and the online platform ticketsbox.com.
🗺️ Target Regions (8 oblasts, 70+ shows):
Zakarpattia
Ivano-Frankivsk
Lviv
Rivne
Volyn
Ternopil
Khmelnytskyi
Zhytomyr
🔧 Campaign Execution
Launched separate ad campaigns for each city and show date
Used emotional video and photo creatives featuring acrobatics, animals, and show highlights
Balanced promotion of both online and offline ticket sales
Conducted A/B testing of creatives and messaging
Continuously optimized campaigns for better performance
💰 Budget Overview
Total budget: ₴110,780.76 (~$2,670)
Number of campaigns: 70+
Platforms: Facebook / Instagram
Tool used: Meta Business Suite
📈 Campaign Results
✅ Despite the war, most shows had full houses
✅ Performance metrics exceeded industry benchmarks for events and entertainment
📊 Campaign Metrics
Impressions: 2,650,902
Reach: 921,864
Engagements: 803,195
Clicks: 62,441
CTR (Click-Through Rate): 2.36%
CPC (Cost Per Click): ₴1.77
Average Frequency: 2.88
Average Cost per Engagement: ₴0.14
🌟 Key Achievements
Successfully reached and engaged local audiences
Customized strategy for each city: messaging, visuals, launch timing
High effectiveness even under martial law conditions
Built a strong and positive brand image for “Dovhay Circus”
Long-term client cooperation (ended only for personal reasons, not campaign performance)
🔚 Conclusion
This case demonstrates how a clear strategy, localized approach, and quality visuals can drive the success of a cultural project even during times of crisis. The campaign maximized the use of its budget, effectively reached its target audience, and contributed to high ticket sales and full-house shows.