Client: State Circus of Ukraine “Promin”
Project Duration:
May 5, 2023 — Present (Case status as of October 9, 2025)
Geography:
266 performances across 16 regions of Ukraine:
Zakarpattia, Ivano-Frankivsk, Lviv, Rivne, Volyn, Ternopil, Khmelnytskyi, Vinnytsia, Chernihiv, Dnipropetrovsk, Poltava, Cherkasy, Mykolaiv, Kirovohrad, Sumy.
Goals:
Attract the maximum number of spectators to specific cities and dates
Ticket sales through ticketsbox.com and local circus box offices
Achieve maximum reach of local audiences
Provide advertising support for each event in every city
Build a positive image of the “Promin” circus
Campaign Execution:
Over 10.08 million ad impressions with a total reach of 2.75 million users
Series of localized campaigns launched for each city on Instagram and Facebook
Formats used: video ads with specific shows (“Grinch’s Christmas Adventures,” “Marvel,” “Holography of Wonders,” and others), including local event dates and times
Campaigns optimized for engagement and clicks, followed by retargeting to users who showed interest
Budget:
₴445,183.77 (~$10,600)
Number of ad campaigns (as of Oct 9, 2025):
266+
Platforms:
Facebook / Instagram Ads
Results:
Impressions: 10,084,586
Reach: 2,725,891
Engagements: 3,337,979
Clicks: 252,020
CTR: 2.50%
CPC: ₴1.77
Average Frequency: 3.70
Average Cost per Engagement: ₴0.13
Conclusion:
Despite wartime conditions in Ukraine, the advertising campaign delivered excellent results — low acquisition cost, high CTR, and stable ticket sales. Many locations saw sold-out shows, and in some cases, additional performances had to be scheduled due to high demand — confirming both the effectiveness of the strategy and the accuracy of audience targeting.
The client continues to work with us, which is the best indicator of the project’s success.