🎯 Advertising Goal:
The main objective was to attract candidates through conversations in the messenger, indicating a recruitment funnel based on dialogue (i.e., the candidate initiates the conversation, followed by screening/consultation/job offers).
As part of the recruitment ad campaign, we generated over 2,000 leads via messenger, with an average cost per contact ranging from ₴19 to ₴42. The campaign reached more than 200,000 users and resulted in over 1,400 qualified inquiries.
Audience engagement significantly exceeded market benchmarks, with CTRs up to 6.81% and CPCs starting at ₴1.85, reflecting the high quality of the creatives and precise targeting.
The ad campaign demonstrated an effective funnel — from click to conversation and further engagement — confirming its effectiveness in scalable recruitment.
✅ Strengths and Key Advantages of the Campaign
1. 🧲 High-Quality Traffic
Total conversations started: 1,461
That’s 1,461 potential candidates who showed interest and initiated contact themselves. These are already qualified leads, as they took the first step proactively.
2. 💰 Low Average Cost per Lead
The lowest cost per contact was under ₴20.
The average cost per lead in the app was ₴23–₴42, which is a strong result in recruitment, especially for high-volume hiring (logistics, retail, manufacturing, etc.).
📌 By comparison: The average market cost of acquiring a candidate through paid ads is between ₴50 and ₴150, depending on the niche.
3. 📞 High Conversion to Dialogue
1,461 conversations → 2,075 contacts in the app (total across all campaigns).
This indicates that people didn’t just click “Start Conversation” — they responded to initial messages and engaged in a dialogue, showing real interest in the vacancy.
4. 📈 Strong CTR and CPC Metrics
Some campaigns reached CTR levels of 5.65% and 6.81%, far above the average for Facebook Ads (typically around 1–2%).
CPC ranged between ₴1.85–₴3.06, which is very low for this type of advertising.
🔎 These metrics demonstrate effective creatives and compelling ads — people were eager to click and engage.
5. 📢 Broad Reach and High Impressions
The campaign reached over 218,000 people, with more than 700,000 impressions.
This indicates a large-scale effort, making this a great case study for wide-reaching recruitment.
6. 💬 Content Engagement
A large number of reactions, comments, and interactions with the posts:
Comments: 38, 130, 106, 199
Reactions: Over 1,000 in a single campaign
This shows a strong, organic interest in the offering — it’s likely that some candidates were attracted through social interactions alone.
🏆 Bottom Line:
This campaign was clearly effective, delivering strong metrics, real engagement, a high volume of leads, and a low cost per acquisition.
Unfortunately, we cannot disclose more detailed information — it’s confidential!
This kind of campaign can serve as a model for building scalable recruitment through digital advertising.
📌 Get in touch — your future employees are in professional hands!