👶 Client: Children’s Animation Agency “Candy” (Myrhorod, Ukraine)
Service: Animators for children’s parties and events
🎯 Goal:
To increase the number of bookings in March 2024 specifically in Myrhorod (Ukraine) through targeted advertising on social media.
Prior to the start of the war, the client approached us for assistance in creating a logo and social media pages for their business — a children’s event and animation agency based in Myrhorod and surrounding areas.
We developed the company’s logo.
Нами було розроблено логотип компанії.
Instagram and Facebook pages were created with a unique and vibrant design in a unified style.
With the beginning of the war, the client managed the page on their own.
In March 2024, the client reached out again due to a significant drop in orders, asking us to run an ad campaign specifically for the month of March.
🛠 Campaign Strategy:
Campaign Type: Engagement
Platforms: Meta Ads (Facebook / Instagram)
Targeting: Local audience in Myrhorod with interests related to parenting, children, and events
📊 Campaign Results:
| Metric | Value |
|---|---|
| Reach | 10,685 people |
| Impressions | 35,056 |
| Total Clicks | 841 |
| CTR | 2.40% |
| CPC | ₴2.41 (~$0.06) |
| Frequency | 3.28 |
| Total Spend | ₴2,024.61 (~$51) |
| Cost per Result | ₴119.09 |
✅ Outcome:
A high level of interest was generated from a relatively small budget (~$51).
The high CTR (2.4%) and low CPC (~$0.06) indicated strong ad relevance and audience engagement.
The client received more bookings than expected.
Word-of-mouth took over after the campaign, and due to high demand, the company even paused paid ads and has continued operating successfully since then.
🧾 Conclusion:
This campaign proved that high-quality local targeting and simple engagement ads can effectively create a viral effect for event-related businesses. The advertising delivered direct results and sparked long-term organic growth.
💡 Sometimes, one successful ad is enough to change the game.