🎪Client: State Circus of Ukraine “Mriia”
📌 Objective:
To effectively conduct 75+ live performances in regional cities across Ukraine during wartime.
🗓 Role:
Full-cycle targeting: strategy, setup, creatives, optimization. A series of localized campaigns were launched for each city separately on Instagram and Facebook.
Period:
From January 5, 2025, to present (data as of October 9, 2025)
🔧Campaign Goals:
Sell tickets via ticketsbox.com and offline channels (circus ticket offices)
Maximize reach among local audiences
Support 75+ individual events with personalized advertising
Provide advertising support for each event
Strengthen the circus’s public image during the war
🗺️Geographic Scope:
75 performances across 7 regions of Ukraine:
Khmelnytskyi
Vinnytsia
Kyiv region
Dnipropetrovsk region
Poltava region
Kirovohrad region
Zhytomyr region
💰Budget:
Total budget: 176,119.97 UAH (~4193$)
Number of ad campaigns: 75+
Platforms: Facebook / Instagram Ads
📈Overall Results:
Impressions: 4,289,310
Reach: 1,587,569
Engagements: 1,289,284
Clicks: 70,126
CTR: 1.63%
CPC: 2.51 UAH
Average frequency: 2.70
Average cost per engagement: 0.14 UAH
🌟Regional Highlights:
Campaign Achievements:
High user engagement: over 1.289 million interactions
Tickets for some performances (even during the war) were completely sold out, and in some cities, additional performances had to be made so that everyone who wanted to could see the show.
Low cost-per-click (CPC) with a high CTR
The client renewed the contract and continues working with us to this day
🌟What Worked Well:
Geotargeting for specific cities hosting performances
Clear call-to-action with direct ticket purchase links
Localized content tailored for each city
Active promotion across social media
Performance trailer
🔚Conclusion:
Despite wartime conditions, this campaign proved that with the right strategy, local targeting, and personalized messaging, cultural events can thrive.
With a modest budget and strong engagement (over 1.289 million), we achieved near sold-out shows and earned the trust of local audiences. The campaign’s success led to an extended contract and ongoing collaboration.